He have expanded the John Dewars and Sons website by including the Dewars 12, Aberfeldy and Dewars Signature products.
This is the first time that the website achieves the global consistency which has been one of the main requirements and a driving force for the company.
It also has allowed us to leverage the full domain name portfolio by mapping all the domains to the one website and then deep linking these domains to the content which is relevant to the consumer.
The full value of the site is now being realised with a 104% increase in website traffic since last August, when we first launched a holding website until we could launch this site. It’s also a testimony to the Strategy we developed and the flexibility of the website framework created.