DEWARS Digital Marketing Platform

I had this video produced to shows the full range of the DEWARS Strategy and Digital Platform we implemented.

I think it’s really cool, turn the volume up the music is fantastic, I think it’s the same piper who played at Madonna’s wedding.

 

Bacardi unwrap the bacardi.com portal

It was nice to see that Bacardi have officially unwrapped the bacardi.com portal. Congratulations for a fantastic site.

Two years ago we developed a strategy and solution to help Bacardi address their business needs.  

Bacardi globally had over 50 local websites each with their own look and feel creating an inconsistent message to consumers throughout the world.  To address this our solution included a portal which would allow a globally consistent look and feel which can be controlled by the Global Brand Team centrally.

The Local Marketing Teams however wished to have control over the campaigns which they ran and needed a quick way to maintain this promotional activity carried out in their own market.  To accommodate this, our solution allowed for each local market to have access to a number of locally based micro-sites which met the portal standards we prepared and so fitted into the global portal.

In addition to these two key elements of our solution there were numerous other technology advances which met the marketing and business needs including deep linking of domain names so that http://www.bacardi.com/uk/blive/competition would take a consumer directly to the UK B-Live competitions page without the need to navigate there from the home page, making the consumer experience so much easier and getting consumers directly to the content they are interested in.

We planned the global implementation and managed the implementation of this portal and the launch of the UK and USA micro-sites in May and June 2007.

Our solution met and still meets all the requirements of Bacardi Global Brands and the Local Marketing companies to provide an incredibly flexible, globally consistent brand experience to their consumers throughout the world. 

We’re Looking for PR Professional to help us grow.

As part of our London expansion we are looking for a PR professional

Excellent opportunity for an enterprising, freelance PR professional to help develop the PR strategy and build this small but highly regarded Digital Marketing and e-Business Consultancy reputation and profile in the UK and internationally. This is an initial 6 month contract (part-time) with the possibility of being extended based on results.

The role:
•    Build awareness and brand recognition for Bletchley Group and work with the Managing Director, to reach key audiences: trade, business communities and media
•    Raise Bletchley Group’s profile and secure a dominant media share of voice
•    Provide direction to position the consultancy as Digital Marketing and e-Business experts and develop market positioning and messaging for different geographies
•    Research and secure opportunities to comment on Digital Marketing and e-Business issues in the Press, Radio and TV, as well as speaking engagements
•    Support organic growth by attracting new business and potential employees
•    Create a Media file and distribute to key press contacts
•    Advise on Media Training, press release writing and distribution
•    Develop thought leadership topics and writing/selling-in articles, case studies and white papers
Your Experience:
•    Digital, professional services or business-to-business PR experience
•    Proven national (and ideally some international) media relations experience
•    The ability to assimilate complex information, identify key issues and communicate to key audiences
•    Excellent writing skills
•    Positive, self-confident and able to work on your own initiative
The successful candidate should be a strong and credible relationship builder who can instil confidence in key stakeholders, a clear communicator and thinker; show a passion for PR and a real commercial understanding of the impact PR can have on sales demand and revenue.
This is a freelance position with the possibility of becoming a long-term partnership.  Applications to talk@bletchleygroup.com stating experience and salary expectations.

Please feel free to contact us should you or anyone you know be interested!

We’re expanding in London – New Business Development Manager

We’re looking to expand our London office and have published the below advertisment:

New Business Development Manager – London

A small but highly regarded Digital Marketing and e-Business Consultancy is looking for a New Business Development Manager to help develop our growing business within London and the UK.

•    Must be able to hit the ground running
•    Must have a proven track record of identifying and winning new business to meet quarterly targets.
•    Must be experienced in consultancy solutions sales rather than product sales
•    Must have the ability to communicate persuasively at board level and build long-standing client relationships
•    Must be passionate about helping organisations find solutions to their challenges using Digital and e-Business Technologies
•    Must be Professional, passionate, ambitious and ethical
•    Must have a dedication to succeed

This is a freelance position with the possibility of going permanent.  Attractive, negotiable package.  Applications to talk@bletchleygroup.com stating experience and salary expectations.

Please feel free to contact us should you or anyone you know be interested!

The FWA Website of the Year Awards 2007 – Results

The FWA Website of the Year Award 2007 have been released, the winner, “Get the Glass!”.

As well as the FWA Website of the Year Award 2007 the FWA have also announce the FWA People’s Choice Award 2007, sponsored by Adobe which was also “Get the Glass!”.

Here are the press releases for the FWA Website of the Year Award 2007 and the FWA People’s Choice Award 2007, sponsored by Adobe.

The “Get the Glass!” website is phenomenal, the highest quality animation and graphics, it’s like having a Pixar movie you can play with, the ability to have true interactive animated movies has arrived!

This site was not our first choice although to be honest our first three choices were all equally good for different reasons, so were happy they won. Our choices were:

1. Halo 3: Believe by AKQA
2. HBO Voyeur by Big Spaceship, BBDO NY, HBO
3. Get the Glass! by Goodby, Silverstein & Partners & North Kingdom

Here’s our reasons.

Halo 3: Believe by AKQA

This website is great, it got our first place for a couple of reason, the quality of the images is outstanding, although the interaction is poor. The main reason that we gave it first place was that it is one of the few websites which we could actually see the business objective coming through into the website. We assume the campaign objective is to engage consumers into believing the war was real and this is almost a documentary of the aftermath, so encouraging them to purchase. We think the website while not overly interactive achieves this marketing objective.  The music selection, which is often overlooked, is also fabulous.

HBO Voyeur by Big Spaceship, BBDO NY, HBO

Again this is a great site, what we liked about this is the possibilities it has, imagine when your TV and your PC are the same device, Windows Media Centre actually works or Apple TV lets you do more than just watch iTunes.

The HBO Voyeur website has the potential to be the next step in content for PC/TV Convergence, the way all entertainment will be!

Get the Glass! by Goodby, Silverstein & Partners & North Kingdom

We have mentioned above why we like this site, the highest quality animation and graphics, it’s like having a Pixar movie you can play with, and all over an internet connection, what more can you ask for.

Anyway these were our choices, let us know what you think!

The FWA Website of the Year Awards 2007 – Results Due 15th January

We have now submitted our vote for The FWA Website of the Year Awards 2007, the results will be published on the 15th of January.

If you haven’t already voted in the Peoples Choice Awards sponsored by Adobe you can still do so here, http://www.thefwa.com/pca2007/, but time is running out fast!

FWA – People’s Choice Awards 2007 Sponsored by Abode

I’m sure you are aware that our Managing Director, Jim Stevenson has been invited to sit on the Judging Panel for the FWA Website of the Year Award 2007 from our previous blog.

The FWA also have a People’s Choice Award which is open to anyone to enter, you can find the link here: http://www.thefwa.com/pca2007/

Please link through and let us know what your favourite website of 2007 is.  Voting closes on the 14th of January 2008 at 12:00 GMT with the winners announced on the 15th of January 2008.

These are the hottest digital shops around!

Our friends at AgencyNet have just been called one of the hottest digital shops around in an article in Advertising Age in there October 22, 2007 issue.

We’ve always known this but congratulations to them, now everyone known how good they are!

ad:tech London Success

Our Managing Director, Jim Stevenson has just returned from Ad:Tech London where his speech was so successful he has been invited to speak at a conference in Barcelona.

More details to follow.

DEWARS Website Launched in Mandarin

We have launched the DEWARS website in Mandarin to target the growing markets of the Far East and specifically China.

Users who select China as their country of origin will be presented with the site in Mandarin.

This means the website is now available in English, Spanish and Mandarin – all the languages of the core markets for Whisky -, yet again playing to the Strategy we prepared for making the site easy to find and use for consumers.