The FWA Website of the Year Award 2007 have been released, the winner, “Get the Glass!”.
As well as the FWA Website of the Year Award 2007 the FWA have also announce the FWA People’s Choice Award 2007, sponsored by Adobe which was also “Get the Glass!”.
Here are the press releases for the FWA Website of the Year Award 2007 and the FWA People’s Choice Award 2007, sponsored by Adobe.
The “Get the Glass!” website is phenomenal, the highest quality animation and graphics, it’s like having a Pixar movie you can play with, the ability to have true interactive animated movies has arrived!
This site was not our first choice although to be honest our first three choices were all equally good for different reasons, so were happy they won. Our choices were:
- Halo 3: Believe by AKQA
- HBO Voyeur by Big Spaceship, BBDO NY, HBO
- Get the Glass! by Goodby, Silverstein & Partners & North Kingdom
Here’s our reasons.
This website is great, it got our first place for a couple of reason, the quality of the images is outstanding, although the interaction is poor. The main reason that we gave it first place was that it is one of the few websites which we could actually see the business objective coming through into the website. We assume the campaign objective is to engage consumers into believing the war was real and this is almost a documentary of the aftermath, so encouraging them to purchase. We think the website while not overly interactive achieves this marketing objective. The music selection, which is often overlooked, is also fabulous.
HBO Voyeur by Big Spaceship, BBDO NY, HBO
Again this is a great site, what we liked about this is the possibilities it has, imagine when your TV and your PC are the same device, Windows Media Centre actually works or Apple TV lets you do more than just watch iTunes.
The HBO Voyeur website has the potential to be the next step in content for PC/TV Convergence, the way all entertainment will be!
Get the Glass! by Goodby, Silverstein & Partners & North Kingdom
We have mentioned above why we like this site, the highest quality animation and graphics, it’s like having a Pixar movie you can play with, and all over an internet connection, what more can you ask for.
Anyway these were our choices, let us know what you think!