ad:tech London Success

Our Managing Director, Jim Stevenson has just returned from Ad:Tech London where his speech was so successful he has been invited to speak at a conference in Barcelona.

More details to follow.

Speaking at ad:tech London

Our Managing Director and Principal Consultant, Jim Stevenson, has been invited to speak at ad:tech London – The UK’s Premier Interactive Marketing Event.

Jim will be discussing Digital Amplification of Experiential Marketing along with Marcel Engh, Vice President, Brand Entertainment, SONY BMG Europe, Jean-Paul Edwards, Head of Media Futures, MG OMD and David Day, CEO, Europe, Lightspeed Research.

The conference is on Wednesday and Thursday 26th and 27th of September at the Olympia 2, Hammersmith Road, London W14 8UX. Here is some useful information.

Hope to see you there.

DEWARS Website Launched in Mandarin

We have launched the DEWARS website in Mandarin to target the growing markets of the Far East and specifically China.

Users who select China as their country of origin will be presented with the site in Mandarin.

This means the website is now available in English, Spanish and Mandarin – all the languages of the core markets for Whisky -, yet again playing to the Strategy we prepared for making the site easy to find and use for consumers.

Invited to Join the FWA Website of the Year Award 2007 Judging Panel

Our Managing Director and Principal Consultant Jim Stevenson has been invited to sit on the Judging Panel for the FWA Website of the Year Awards 2007.

The FWA website is run by an amazing guy, Rob Ford. It receives over 1 million visits per month and is a very highly regarded award website by many, if not all, in the Website Design and associated industries.

The Judging panel is a ‘who’s who’ of Creative and Designers in the industry and therefore we consider it a huge honour to be asked to join this panel and bring a Digital Strategy, Business and Marketing view to the awards.

Marketing Magazine’s Seamless Customer Journey For A Sticky, Winning Website Conference.

Our Managing Director and Principal Consultant, Jim Stevenson, has been invited to Chair the Marketing Magazine’s One-Day Conference, Seamless Customer Journey For A Sticky, Winning Website. The objective of the conference is to “ensure a smooth, user-friendly and seamless customer journey for a sticky, winning website”

In addition to chairing this conference, he is also presenting ‘Optimising Online Amplification of Your Brand’, which will allow him to explain the digital strategy we have created and implemented at Bacardi Global Brands, and also challenge current thinking on how brands should view their digital strategy and what they could expect their ROI to be.

The conference is on Monday 17th September in London.

Hope to see you there.