We’re Looking for PR Professional to help us grow.

As part of our London expansion we are looking for a PR professional

Excellent opportunity for an enterprising, freelance PR professional to help develop the PR strategy and build this small but highly regarded Digital Marketing and e-Business Consultancy reputation and profile in the UK and internationally. This is an initial 6 month contract (part-time) with the possibility of being extended based on results.

The role:
•    Build awareness and brand recognition for Bletchley Group and work with the Managing Director, to reach key audiences: trade, business communities and media
•    Raise Bletchley Group’s profile and secure a dominant media share of voice
•    Provide direction to position the consultancy as Digital Marketing and e-Business experts and develop market positioning and messaging for different geographies
•    Research and secure opportunities to comment on Digital Marketing and e-Business issues in the Press, Radio and TV, as well as speaking engagements
•    Support organic growth by attracting new business and potential employees
•    Create a Media file and distribute to key press contacts
•    Advise on Media Training, press release writing and distribution
•    Develop thought leadership topics and writing/selling-in articles, case studies and white papers
Your Experience:
•    Digital, professional services or business-to-business PR experience
•    Proven national (and ideally some international) media relations experience
•    The ability to assimilate complex information, identify key issues and communicate to key audiences
•    Excellent writing skills
•    Positive, self-confident and able to work on your own initiative
The successful candidate should be a strong and credible relationship builder who can instil confidence in key stakeholders, a clear communicator and thinker; show a passion for PR and a real commercial understanding of the impact PR can have on sales demand and revenue.
This is a freelance position with the possibility of becoming a long-term partnership.  Applications to talk@bletchleygroup.com stating experience and salary expectations.

Please feel free to contact us should you or anyone you know be interested!

We’re expanding in London – New Business Development Manager

We’re looking to expand our London office and have published the below advertisment:

New Business Development Manager – London

A small but highly regarded Digital Marketing and e-Business Consultancy is looking for a New Business Development Manager to help develop our growing business within London and the UK.

•    Must be able to hit the ground running
•    Must have a proven track record of identifying and winning new business to meet quarterly targets.
•    Must be experienced in consultancy solutions sales rather than product sales
•    Must have the ability to communicate persuasively at board level and build long-standing client relationships
•    Must be passionate about helping organisations find solutions to their challenges using Digital and e-Business Technologies
•    Must be Professional, passionate, ambitious and ethical
•    Must have a dedication to succeed

This is a freelance position with the possibility of going permanent.  Attractive, negotiable package.  Applications to talk@bletchleygroup.com stating experience and salary expectations.

Please feel free to contact us should you or anyone you know be interested!

Speaking at ad:tech London

Our Managing Director and Principal Consultant, Jim Stevenson, has been invited to speak at ad:tech London – The UK’s Premier Interactive Marketing Event.

Jim will be discussing Digital Amplification of Experiential Marketing along with Marcel Engh, Vice President, Brand Entertainment, SONY BMG Europe, Jean-Paul Edwards, Head of Media Futures, MG OMD and David Day, CEO, Europe, Lightspeed Research.

The conference is on Wednesday and Thursday 26th and 27th of September at the Olympia 2, Hammersmith Road, London W14 8UX. Here is some useful information.

Hope to see you there.

DEWARS Website Launched in Mandarin

We have launched the DEWARS website in Mandarin to target the growing markets of the Far East and specifically China.

Users who select China as their country of origin will be presented with the site in Mandarin.

This means the website is now available in English, Spanish and Mandarin – all the languages of the core markets for Whisky -, yet again playing to the Strategy we prepared for making the site easy to find and use for consumers.

Invited to Join the FWA Website of the Year Award 2007 Judging Panel

Our Managing Director and Principal Consultant Jim Stevenson has been invited to sit on the Judging Panel for the FWA Website of the Year Awards 2007.

The FWA website is run by an amazing guy, Rob Ford. It receives over 1 million visits per month and is a very highly regarded award website by many, if not all, in the Website Design and associated industries.

The Judging panel is a ‘who’s who’ of Creative and Designers in the industry and therefore we consider it a huge honour to be asked to join this panel and bring a Digital Strategy, Business and Marketing view to the awards.

Marketing Magazine’s Seamless Customer Journey For A Sticky, Winning Website Conference.

Our Managing Director and Principal Consultant, Jim Stevenson, has been invited to Chair the Marketing Magazine’s One-Day Conference, Seamless Customer Journey For A Sticky, Winning Website. The objective of the conference is to “ensure a smooth, user-friendly and seamless customer journey for a sticky, winning website”

In addition to chairing this conference, he is also presenting ‘Optimising Online Amplification of Your Brand’, which will allow him to explain the digital strategy we have created and implemented at Bacardi Global Brands, and also challenge current thinking on how brands should view their digital strategy and what they could expect their ROI to be.

The conference is on Monday 17th September in London.

Hope to see you there.

DEWARS to be used as an Example of Innovation and New Media in Advertising

It is always nice when peers applaud your work but we had a really nice request earlier this week from the Programme Director of a BA Communications Studies course requesting to use the DEWARS website as an example of innovation and the use of new media in advertising.

It’s always nice to know that not only is your work appreciated but also good enough to be considered some of the best available to teach others how to use the media to best effect.

DEWARS Ambassadors

As our excitement grows over the continued success of our work with DEWARS digitally we are finding that we are becoming more and more Ambassadors for the Brand.

We got really excited this morning when we found out that the Brand has already won 21 Awards this year alone.

Like DEWARS we believe quality shines through.

Bacardi B-Live Radio / MSN Messenger

We recently ran a campaign along with partners Universal McCann Interactive in London and Blue Modus in Colorado to take the first consumer branded on-line/mobile radio station – Bacardi B-Live Radio onto MSN Instant Messenger.

The campaign was highly successful, even more so when you understand that, as with all spirit brands, there has to be a positive age verification barrier to ensure only consumers above the legal drinking age in their country of residence can enter the site and interact with the brand.

The design of Bacardi B-Live Radio on MSN Instant Messenger:

The Objectives were simple:

• Take the Bacardi brand to the consumer;
• Place B-Live Radio in a context where individuals are likely to pass on recommendations; and
• Allow audience to listen to the same songs while communicating with each other.

The campaign ran in 4 markets; United Kingdom, Canada, Germany and Russia over a 3 month period.

As I said, the campaign was highly successful, although I can’t reveal the results as they are confidential to Bacardi; we do use this as a case study for potential clients.

The chart below shows the results against the target and as you can see half way through the campaign it was looking like it was going to provide stellar results. Having looked at this it was decided that there was not enough time left in the campaign to justify refreshing the content, which was the main reason for the plateau in the results.

In addition to this, the results also provided 60% more interaction time than expected with target consumers in their own environment.

And the Branding Effects:

• The majority of listeners surveyed agreed that it was good that they could listen to B-Live Radio whilst ‘chatting’ with friends on Messenger;
• The majority would recommend it to a friend; and
• Half said that the B-Live Radio integration has made Bacardi more appealing.

A highly successful result by any standard.

Dewarism Key Innovations

So, what is so innovative in the new DEWARISMS website:

• Seven Sites, One Framework
• User-Generated Content Integration
• Dynamic Content Distribution across devices
• Active Social Media Strategy
• Premier Brand Education
• Advanced search engine optimisation and accessibility methodology
• Multi-market, multi-language content administration

…to name a few!

The guys at Shift Global, following our strategy and direction have done a remarkable job here.