New Bacardi Global Terms and Conditions

As well as consulting on internet strategies and implementing them we also advice on all aspects of the digital world. We therefore raised the issue a few weeks ago that Bacardi’s Terms and Condition and Privacy Policy were out of date and non compliant with new legislation and the new Company’s Act 2006.

It’s much less sexy than websites and other digital stuff, but none the less important so we’ve been working with some very intelligent legal people for a few weeks now to bring the Bacardi portfolio Terms and Conditions and Privacy Policy up to date with currently legislation and practices. Our involvement was specifically to advise on how the websites are used, what is required from an operational point of view as well as using our general knowledge of all things digital to advise on Business, Marketing and Technical matters.

These documents cover all Bacardi Portfolio brands; BACARDI, DEWARS, ERISTOFF, CAZADORES, MARTINI, GREY GOOSE and BOMBAY SAPPHIRE as well as locally managed brands.

ERISTOFF vodka

Found out yesterday that the ERISTOFF vodka site, www.eristoff.com is in line for an award after only being launched 2 days.

ERISTOFF vodka Formal Announcement

Well the website was formally launched yesterday, the annoucement wasn’t very good so I haven’t posted it.

We have already had some unbelievable feedback and the potential of an award for the site already!

ERISTOFF Vodka from the Land of Wolf Launched TODAY

We launched ERISTOFF Vodka’s first Global website today, a ‘soft’ launch to make sure the site is okay etc, the formal announcement will be on Monday.

It’s objective at present is to support a new global marketing campaign called “Land of the Wolf”. The idea being that ERISTOFF is from Georgia which got is name from Persians and means “Land of the Wolf”. Anyway the site is excellant, design and developed by my friends at AgencyNet with, of course help from us.

We also came up with a solution which will allow the site to be downloaded while the user interacts with it so that when they click through the site it reduces the amount of loading or waiting time they experience. User Experience is something which we always champion, without it users won’t take the time to view the site or get familiar with a Brand.

Have a look at www.eristoff.com although you have to be over the legal drinking age in your country of residence to enter the site.

There will of course be further updates, the strategy is still being implemented and this is only phase 1.

Subsequent phases are looking to do more to promote the site and drive traffic to it as well as become more engaging to the consumer and allow them to interact more.

Should be fun!

I’ll post the formal announcement when we have issued it.

Recent Website Launches

We’ve also launched in the last few months:

www.dewarisms.com:

This is a very cool hold site while we develop the main website. 

www.dewarisms.com: Select “United States”.

This is the USA version of the holding site, very different to suit a different target audience but still very cool. There’s also some cool stuff on youtube etc, too much to list it all here. Link to YouTube Video.

www.bacardibliveradio.com on MSN Instant Messanger:

This is a fantastically successful campaign to take Bacardi B-live Radio, the worlds first branded radio station available on a mobile phone, onto MSN Instant Messanger.  So far we are 1 month into the campaign and are exceeding all the targets set. 

www.bacardiflavors.com:

This is a 3D environment USA website for the Flavours brand extension to Bacardi.  It’s also one of the first Flash based animated websites, at our insistance which still allows the browser to control the site, via the forward and back button, bookmarking pages and allowing deeplinking into the content which the consumer wishes to view.  It also has a really cool animated drinks mixer.

www.bacardidj.com:

Bacardi DJ 06 is a fantastic award winning online application which allows both advanced and beginners to mix tracks online like to professionals do. There’s a number of testimonials from high profile DJ’s which prove the value this online application truely has along with the numeros awards the site has won. The winner of Bacardi DJ 05 went on to a full recording contract with a record label.

www.bacardi.co.uk:

This again is a great website buiding using a hybrid of HTML and Flash. It’s much more of a portal in style but is very engaging with the consumer and activitly promotes offline activity run in the UK. The site was designed and built by Graphico in the UK with an initial strategy and steer from us. The site has been featured and highly praised by a couple of magazines.

Oopps

Sorry I should have pointed out that some of the websites listed aren’t live yet and that all will be changing to the new websites which we’re currently working on.

Anyway the exciting part is that these website will be relaunched soon.

Catch Up

Things are moving fast but I wanted to bring everyone up to date on what’s happening.

We’re working extensively for Bacardi Global Brands on their BACARDI rum www.bacardi.com, DEWARS blended scotch whisky www.dewars.com, ERISTOFF vodka www.eristoff.com and CAZADORES tequila www.cazadores.com brands, as well as a website for Bacardi Limited www.bacardilimited.com the parent company and looking at an e-commerce shop for them.  We’ve also developed a Digital Strategy, helped define the role for the new Digital Team and are developing the technical platform for hosting of their websites, streaming video, podcast mobile content etc.

We’re also working for a very good long term client Petrology, www.petrology.com re-designing and developing their website, and looking at ways to help them market themselves, a bit of a challenge as they don’t like shouting about themselves.

 Anyway I think this should bring everyone up to date on what we’re up to.