DEWARS Digital Marketing Platform

I had this video produced to shows the full range of the DEWARS Strategy and Digital Platform we implemented.

I think it’s really cool, turn the volume up the music is fantastic, I think it’s the same piper who played at Madonna’s wedding.

 

DEWARS Website Launched in Mandarin

We have launched the DEWARS website in Mandarin to target the growing markets of the Far East and specifically China.

Users who select China as their country of origin will be presented with the site in Mandarin.

This means the website is now available in English, Spanish and Mandarin – all the languages of the core markets for Whisky -, yet again playing to the Strategy we prepared for making the site easy to find and use for consumers.

DEWARS Ambassadors

As our excitement grows over the continued success of our work with DEWARS digitally we are finding that we are becoming more and more Ambassadors for the Brand.

We got really excited this morning when we found out that the Brand has already won 21 Awards this year alone.

Like DEWARS we believe quality shines through.

Dewarism Key Innovations

So, what is so innovative in the new DEWARISMS website:

• Seven Sites, One Framework
• User-Generated Content Integration
• Dynamic Content Distribution across devices
• Active Social Media Strategy
• Premier Brand Education
• Advanced search engine optimisation and accessibility methodology
• Multi-market, multi-language content administration

…to name a few!

The guys at Shift Global, following our strategy and direction have done a remarkable job here.

Dewarism Philosophy Website Launched

I’m extremely pleased that with the help of our friends at Shift Global we have launched the new website for the DEWARS White Label DEWARISM based campaign “Suffering is not the Key to Success”.

It’s already gone down a treat already:

“I love this site and have downloaded some of the useful tools. Why do I love it so much. Well, here is just a short list:

Engaging, informative, reasons to revisit, contemporary, embodies the brand attitude, brings the brand to life on a daily basis for me (time to leave), makes me reconsider my views about the brand, visually interesting and cool, great use of the digital space with opportunities for consumer involvement and amplification of the original idea, technologically appropriate and good navigation.”
Director of Digital Media, Bacardi Global Brands.

“You made scotch whisky ultra cool. Congratulations!”
Global Marketing Director

DEWARISM Website

We Launch Dewars 12, Aberfeldy and Dewars Signature website

He have expanded the John Dewars and Sons website by including the Dewars 12, Aberfeldy and Dewars Signature products.

This is the first time that the website achieves the global consistency which has been one of the main requirements and a driving force for the company.

It also has allowed us to leverage the full domain name portfolio by mapping all the domains to the one website and then deep linking these domains to the content which is relevant to the consumer.

The full value of the site is now being realised with a 104% increase in website traffic since last August, when we first launched a holding website until we could launch this site. It’s also a testimony to the Strategy we developed and the flexibility of the website framework created.

The Dewars 12 website

The Aberfeldy Website

The Dewars Signature Website

Success in Barcelona

Well, I really hoped that I’d never get into writing about what I did today on this blog and keep it to the big things which show what we do and the milestones we achieve on behalf of clients.

Having said that, we presented the DEWARS strategy today in Barcelona and then used this to facilitate an ideation session to develop some tactical ideas. With Shift Global this went down so well we have managed to invigorate the Barcelona based Ad agency, the Spanish Market and the Miami based Global team.

The ideas are fantastic and I know they will make DEWARS one of the best websites in the spririts industry, if not just one of the best websites!

However I have promised myself that I will never give away competitive advantage for a client here so you will just have to wait until we start to deploy these excellant ideas. You won’t have to wait to long, just a couple of months, for the launch of the next phase.

We are off to Barcelona

We are off to Barcelona to start work on the Strategy for DEWARS for next year. While we are there we also want to discuss with the local Spanish market how to localise the website to suit them.

We have a really cool way of activating the Dewarisms campaign online, which we need to develop the full strategy for and also the implementation plan full of tactics to engage the consumers.

Anyway, more of this over the next couple of months.

We launched Dewar’s new website

We launched the new DEWARS’s website yesterday. This is a site to support the new Dewarisms Global Campaign for the DEWARS white label whisky. As always User Experience is key so have a look and tell us what you think. You can find the site at www.dewars.com, www.dewarism.com and www.dewarisms.com to make it easy for the consumer to find the information they want quickly and easily.

Just on that point, all spirit websites require a user to confirm they are above the legal drinking age in their country of residence before entering. This has previously caused issues although, because DEWAR’s is a brand with several products and their web presence had a different website for each product. The issue with this was that consumers got feed up entering their date of birth to go from one product site to another, and also tracking of the consumers journey through the sites was a problem.

With this new site we have created an intelligent Legal Drinking Age (LDA) page which accomplishes two things for us. Firstly it’s a gateway to all the products, although this site is only phase 1 you can still link to interim holding sites for DEWARS 12 and holding pages for DEWARS Signature and ABERFELDY. Secondly, it intelligently interprets the domain name a user has come from and displays the LDA page relevant to that user. On successful completion of the age check it then directs the consumer to the exact part of the website they are interested in, rather than forcing them to go through the homepage and clicking to find the content they are interested in.

It was developed by a really cool agency, Shift Global based in Columbus, Ohio who I now consider to be friends, again with the strategy and direction provided by us. If I get a chance I’ll look out some of the e-mails we got from the Brand Team who just love this and the rest of the strategy we are rolling out.

There’s so much cool stuff on the site I don’t want to go on and on, check out the site and the Google Earth videos in there, with which you can track Tommy Dewar’s Ramble Around The Globe.

As I said this is Phase 1, there are some more really cool things coming, which I’ll post when they are launched.

New Bacardi Global Terms and Conditions

As well as consulting on internet strategies and implementing them we also advice on all aspects of the digital world. We therefore raised the issue a few weeks ago that Bacardi’s Terms and Condition and Privacy Policy were out of date and non compliant with new legislation and the new Company’s Act 2006.

It’s much less sexy than websites and other digital stuff, but none the less important so we’ve been working with some very intelligent legal people for a few weeks now to bring the Bacardi portfolio Terms and Conditions and Privacy Policy up to date with currently legislation and practices. Our involvement was specifically to advise on how the websites are used, what is required from an operational point of view as well as using our general knowledge of all things digital to advise on Business, Marketing and Technical matters.

These documents cover all Bacardi Portfolio brands; BACARDI, DEWARS, ERISTOFF, CAZADORES, MARTINI, GREY GOOSE and BOMBAY SAPPHIRE as well as locally managed brands.